Cut through the Noise
A young student in Madagascar beams with pride as she shares her ambition of becoming a doctor on a paper leaf during a classroom activity, led by a Hay Kanto education volunteer.
Grab attention. Grow community. Make it matter.
With the social media landscape growing noisier and more crowded by the day, how can nonprofits and purpose-driven brands “stop the scroll,” build engaged communities, and drive real-world impact?
Let’s dive in:
Center Community Voices & Stories
Facts inform, but stories stick.
Want to stop the scroll? Center your campaigns on the voices that matter—from staff insights to the lived experiences of those you serve. Whether it’s a short video, a powerful photo essay, or a frontline testimonial, human-centered content draws people in and inspires meaningful connection.
Enlist Local Influencers & Community Voices
Local voices, lasting influence.
While large nonprofits can turn to celebrity endorsements to boost visibility, smaller organizations are building meaningful engagement by partnering with local leaders, whose lived experience and credibility drive deeper, more genuine connections with the audiences that matter most.
Get Platform-Specific
A post that pops on Facebook might flop on LinkedIn.
The most effective organizations know that social media success isn’t one-size-fits-all. Tailoring content to fit each platform’s specific tone, format, and user behavior is essential for making your message resonate.
Hello? Is Anyone Home?
Engagement is a two-way street.
Timely engagement is essential in today’s fast-paced social media landscape. Responding to comments and conversations in real time not only increases visibility—it demonstrates that you’re present, listening, and committed to building trust with your audience.
Share the Spotlight
Collaboration builds connection.
The smartest organizations don’t just talk to their audiences, they create with them. Whether it’s through polls, user-generated stories, or AMAs (Ask Me Anything), inviting community input builds connection, trust, and a shared sense of ownership in the mission.
Consistency. Community. Connection.
In the purpose-driven sector, steady presence—not the viral peaks—build trust. When you stay visible, tell human stories, and amplify community voices, real impact follows. Want to take your strategy further?
