Photographer taking a picture outdoors with DSLR camera, wearing a visor and sunglasses on head, straw-roofed structures in background.

Mission-driven social media
isn’t about volume—it’s about
strategy, heart, and vision.

I’m a creative strategist and digital storyteller with two decades of experience helping nonprofits, social enterprises, and fair trade companies tell their stories with authenticity and heart. I specialize in transforming complex missions into scroll-stopping content that not only lands, but lingers.

Social media rooted in strategy, guided by data, and powered by heart becomes more than messaging—it becomes a catalyst, for connection, community, and collective action.


Heidi Yanulis
Founder, Impact Social Media