Your Mission Matters.
Let’s Make Sure the World Knows.
Social media for purpose-driven brands.
Through strategic storytelling & smart design, I help mission-driven organizations cut through the digital noise on social media & connect with the people who matter most.
Strategy, Planning & Management
An effective digital presence starts with a clear, thoughtful strategy.
Whether you need a one-time roadmap or ongoing support, I help nonprofits & purpose-driven teams develop and manage social media strategies rooted in clarity, consistency, and real-world impact. From audience research to campaign planning to content calendars that actually get used, I bring structure and vision to your online presence—so your team can focus on the work that matters most.
Multimedia Content Creation
Your mission deserves a social media presence
that’s as dynamic and impactful as the work you do.
I create original, audience-focused content—from eye-catching graphics
and scroll-stopping videos to impactful captions and campaign visuals.
Whether you need a single post or a full suite of multimedia assets, I’ll help
bring your message to life both strategically and authentically.
Analytics & Reporting
Data shouldn’t be overwhelming, it should be empowering.
I provide clear, actionable reporting that helps you understand what’s working, what’s not, and where to focus next. From monthly performance snapshots to in-depth campaign insights, I translate metrics into meaningful guidance so your social media strategy stays grounded in real results.
Praise from Partners and Peers.
“Working with Heidi has been a real pleasure; she has been [Talent Acquisition]’s eyes for all LinkedIn communications and newsletter editions and responding to candidates' comments and requests Doing it all with a smile, a positive attitude, and an abundance of ideas to improve our projects.”
— Veronica W.
“I had the pleasure of working with Heidi on a really challenging piece of work for a client with a very confusing set of instructions and ‘asks.’ Heidi brought fresh energy to the process at a moment when a revitalization was sorely needed. She jumped right in, offering new ideas and suggestions that helped the team. Heidi has been responsive and professional as well as creative, collaborative, and calm under pressure.”
— Christie R.
“Heidi has been a wonderful partner. She cares way more about getting something done right, than about getting credit, yet she deserves credit for leading the development of our climate comms strategy and so much more. Thank you, Heidi!”
— Elke K.
“I would like to give a shout out to Heidi in recognition of her key role in enhancing the social media presence of MSH’s work. Heidi takes time to understand the nuances and offers helpful suggestions and comments in a respectful manner. Heidi coaches colleagues on how to leverage media effectively to remain on message and maximize impact.
— Allan W.